Smiles Create SmilesTM
Recover production already sitting in your practice — and help treat more Smiles Change Lives kids.
What if the patients who stopped responding in your practice could increase your production while helping cover the SCL patients you treat?
Through a structured re-engagement process, orthodontists are discovering that many “nonresponsive” exam patients are still interested in treatment — creating new opportunity inside their practice while expanding access to care for children who need it most.
 Recover treatment opportunity already sitting in your non-responsive exam list
Identify which patients are still interested and when they may be ready to start
Turn that recovered opportunity into the capacity to treat more Smiles Change Lives kids
Practice Success Creates More Smiles
Smiles Create Smiles TM is built on a simple belief. When orthodontic practices uncover opportunity already sitting inside their practice, that success creates the capacity to treat more children through Smiles Change Lives. First we focus on helping your practice gain clarity and recover dormant production. Then that success can create the opportunity to provide more life-changing smiles for kids who need them most.
You don’t have to choose between growing your practice and giving back. Smiles Create SmilesTM helps you do both.
Every orthodontic practice has patients who:
âś“ Completed a consultation
âś“Â Expressed interest in treatment
 ✓ Stopped responding to your follow-up
Over time these patients are simply written off.
Not because they weren’t interested — but because the practice has no clarity on:
Who is still interested
Who needs more time
Who has already moved on
Every orthodontic practice has this list. Very few know what it's worth
How Smiles Create SmilesTM Works
100
Dormant Exams
Patients Who Stopped Responding
~55
Patients Respond
Reconnect
~22
Confirmed Still Interested
Patients
Recovered Production Opportunity
22 Confirmed Interested Patients Ă— Your Average Treatment FeeÂ
$________
Potential ProductionÂ
More Smiles Change Lives Smiles
The goal isn't to create interest.
It's to identify the interest that already exists.
Let’s be clear about one thing.
The opportunity identified through the above process is not guaranteed. However, based on our expertise in this area we can guarantee we will make a connection with a majority of your list to identify the following
01. Who is ready to start treatment now
02. Who is still interested but needs more time
03. Who is no longer interested
 What this process provides is something most practices never have:
Clarity.
Instead of chasing 100 unknown patients, your team focuses on the patients who have confirmed they are still interested
What Is Your Non-Responsive List Worth?
Most orthodontic practices have 50–150 non-responsive exams sitting in their system.
A Majority.
Will Respond.
A High % Of The
Respondents will Still be interested
The question becomes:
What would that opportunity represent inside your practice?
Exclusive SCL Provider Partnership
To support orthodontists who participate in Smiles Change Lives, we created a partnership version of our program.
The standard investment for our 45 Day Non-Responsive Exam Re-Engagement Program is:
$3,500
However, for doctors who treat Smiles Change Lives patients, we apply a Give Back Credit based on the number of SCL children you commit to accepting. The details of this partnership are discussed during the discovery conversation to ensure it aligns with your practice and your involvement with SCL.
Call To Action
See what opportunity may already be sitting in your practice.
Bring your best estimate of your 2025 non-responsive exams. In about 15 minutes we can estimate what that segment may represent inside your practice
We’ll show you what that segment may actually represent inside your practice.
Schedule a Conversation
Why I Created Smiles Create Smiles™
When I was a partner in an orthodontic practice from 2011 until we sold the practice in 2018, one of the most rewarding things our team did was treat as many Smiles Change Lives kids as we could. I remember our doctor asking me one day, “Eric, can we afford to keep doing this?” I told her, “You keep treating the kids — I’ll make sure we can afford it.” The letters we received from those kids — written in their own words and handwriting — still stay with me today. Smiles Create Smiles™ was created to support orthodontists who are already giving back and help them treat even more children.
